These felt needs are listed in Different Types of Advertising Appeals:
personal appeal- purchase product to get an emotion
social appeal- to gain status or recognition or belonging, etc
fear appeal- to stop something from happening
music appeal- Music can increase persuasiveness of ad by giving it credibility.
masculine appeal- to be/seem/become more masculine
feminine appeal- to be/seem/become more feminine
adventure appeal- change your life radically! Buy X.
less than perfect appeal- make person feel they are not good enough, buy this to get better
emotional words/sensitivity appeal- ads focus on sensitivities of the audience
play on words
plain appeal- regular folks using it in everyday life
bandwagon appeal- everyone’s doing it!